Teaching and Learning in a Global Environment
http://www.stc.org/confproceed/2000/PDFs/00088.PDF

Coggin, William O., Yevgeniy Borodkin, Su Suocai and Karen Skelton
STC Proceedings
2000

Abstract:

Much research in technical communication addresses issues of writing for other cultures. Language is understood within the context of culture, so communication is a cultural activity. Therefore, to successfully communicate with international audiences, we need to learn both what formal studies can offer and what individuals from other cultures reveal about our understanding of those studies.