Effective Trends and Techniques for Integrating Type and Images
http://www.stc.org/confproceed/2001/PDFs/STC48-000126.PDF

Miller, Susan G.
STC Proceedings
2001

Abstract:

The integration of type and images can create a visual/verbal message for both print and on-line. To create this visual-verbal message, two problems must be resolved. First, visual organization is a problem, for two totally unlike systems of communication that must be merged into a cohesive whole. The second problem involves message making. These two unlike communication systems must come together to reinforce and extend one another. To effectively integrate type and images together it is essential to have a strong understanding of the elements and principles of design.