What If You Hosted a Web Site and Nobody Came?
http://www.stc.org/confproceed/2000/PDFs/00109.PDF

Dyen, Natalie Zellat
STC Proceedings
2000

Abstract:

As a technical communicator you know how to create material for your audience, but how do you get your audience to read what you wrote? By integrating yourself into the everyday life of the organization, you’ll discover creative ways to get the information to the people and to get the people to the information. Transform yourself into a detective, a teacher and a public relations expert, and you’ll meet your company’s business needs while you expand your own professional horizons.