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Technical communicators can expect to see an expanding role of video in product documentation, training, and marketing presentations. This is largely due to three
factors: (1) digital video lowers the technology and cost
thresholds to bring video to the desktop, (2) video makes
sense for conveying information involving movement, and
(3) video is a popular consumer medium. To technical
communicators, video is a new medium in which visual
communication is key. Narration and text are
subordinate. Technical videographers must learn and
apply video design principles and good production
practices to create effective video that communicates the
information.
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Digital Video Design and Production Tips for Technical Communication
http://www.stc.org/confproceed/2001/PDFs/STC48-000148.PDF
Robbins, David B.
STC Proceedings
2001
Abstract: Technical communicators can expect to see an expanding role of video in product documentation, training, and marketing presentations. This is largely due to three
factors: (1) digital video lowers the technology and cost
thresholds to bring video to the desktop, (2) video makes
sense for conveying information involving movement, and
(3) video is a popular consumer medium. To technical
communicators, video is a new medium in which visual
communication is key. Narration and text are
subordinate. Technical videographers must learn and
apply video design principles and good production
practices to create effective video that communicates the
information.
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