Using Type as a Design Element
http://www.stc.org/confproceed/2001/PDFs/STC48-000150.PDF

Sadowski, Mary A.
STC Proceedings
2001

Abstract:

Designing with type follows the same visual guidelines that are used when designing with images. The computer has made more options available to the average user, but good design techniques are not always inherent within the variety of options present on the toolbar. The user needs to have some knowledge of what works and what doesn’t work. Emphasis and readability can be enhanced by adhering to the guidelines that a consistent with good visual design. Format options that include spacing, margins, size, and contrast can provide the user with the opportunity to create publications that are both interesting and readable.