Build a Business Case for Online Learning Projects
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Carliner, Saul
ASTD
2000

Abstract:

Upper-level decision makers seem to thrive on 'what if?' Here's how it works: Line workers, managers, and independent consultants enthusiastically propose a project, and executives shred it apart with 'what ifs?' and 'have you considereds?' In reality, such questions indicate that a project proposal is incomplete. The people who prepared it may have assumed an overly optimistic or pessimistic result, overlooked relevant alternatives, or may not have considered relevant component costs. And when it comes to technology projects--such as online learning development -- executives may kick 'what if' into high gear. Though the benefits of such projects seem self-evident to the converted, the possibility of a high price tag and organizational disruption sobers many executives considering the online plunge.