Using Client Logos
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Isenberg, Doug
TECHWR-L
2000

Abstract:

According to the U.S. Lanham Act, a trademark is generally a 'word, name, symbol, or device, or combination thereof' that is used to 'identify and distinguish...goods, including a unique product, from those manufactured or sold by others and to indicate the source of the goods, even if that source is unknown.' Similarly, a service mark identifies and distinguishes services, rather than goods. Trademark infringement occurs when a person, without permission, uses another person's trademark or service mark in a commercial manner that is likely to cause confusion among the public. Trademark dilution, a less common legal violation, occurs when a person uses another person's famous trademark commercially without permission if doing so dilutes the distinctive quality of the trademark, even if there is no likelihood of confusion.