<?xml version="1.0" encoding="utf-8"?>
<!DOCTYPE topic PUBLIC "-//OASIS//DTD DITA Topic//EN" "http://docs.oasis-open.org/dita/v1.1/CD01/dtd/topic.dtd">
<?xml-stylesheet type="text/css" href="http://tc.eserver.org/css/dita-view.css"?>

<topic id="tc11907">
<title>Building Web Sites With Depth</title>
<shortdesc>Is the Web really the ultimate customer-empowering environment? The Web as a whole is empowering, because users have the option to click over to the competition at the slightest whim. So why do sites so often leave users feeling powerless? The Web increases accessibility and defies geographical barriers. But e-commerce sites often decrease accessibility and erect more barriers than you&apos;d walk past in a store. </shortdesc>
<body>
<p>Is the Web really the ultimate customer-empowering environment? The Web as a whole is empowering, because users have the option to click over to the competition at the slightest whim. So why do sites so often leave users feeling powerless? The Web increases accessibility and defies geographical barriers. But e-commerce sites often decrease accessibility and erect more barriers than you&apos;d walk past in a store. </p>
<ul>
<li><a href="http://tc.eserver.org/dir/Design/Web-Design/Usability">All works in 'Design &gt; Web-Design &gt; Usability'</a></li>
<li><a href="http://tc.eserver.org/dir/Design">All works in 'Design'</a>, <a href="http://tc.eserver.org/dir/Web-Design">'Web Design'</a>, <a href="http://tc.eserver.org/dir/Usability">'Usability'</a></li>
</ul>
</body>
<related-links format="html" scope="local">
 <link type="reference" href="http://tc.eserver.org/dir/Design/Web-Design/Usability" role="parent" scope="local"><linktext>All works in 'Design &gt; Web-Design &gt; Usability'</linktext></link>
 <link type="reference" href="http://tc.eserver.org/dir/Design" role="parent" scope="local"><linktext>All works in 'Design'</linktext></link>
 <link type="reference" href="http://tc.eserver.org/dir/Web-Design" role="parent" scope="local"><linktext>All works in 'Web Design'</linktext></link>
 <link type="reference" href="http://tc.eserver.org/dir/Usability" role="parent" scope="local"><linktext>All works in 'Usability'</linktext></link>
 <link type="reference" href="http://tc.eserver.org/publisher/WebTechniques" role="parent" scope="local"><linktext>All 5 works published by WebTechniques</linktext></link>

<link type="reference" href="http://tc.eserver.org/authors/Nielsen,_Jakob_and_Marie_Tahir" role="parent" scope="local"><linktext>Both works by Nielsen, Jakob and Marie Tahir</linktext></link>
</related-links>
</topic>