Designing for Multiple Audiences
http://eserver.org/courses/s01/tc510/chameleon/audiences/

Riebeek, Holli
EServer
2001

Abstract:

Current literature tells web designers to determine who their primary users are, then design the website for that group. However, in many cases a website must serve multiple audiences with very different needs. This article explores a few options that web designers have in creating a website that meets the needs of multiple audiences.