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How many of you use the Internet to order merchandise? Many consumers are choosing the Internet to order merchandise rather than brave the crowds and traffic snarls at shopping malls. I don’t know if you have noticed it, but the order process and ease of use varies from one web site to another. The often-confusing process is enough to make you bail out and shop elsewhere. According to an article in the Wall Street Journal, 'E-tailers Try to Keep Shoppers From Bolting at Checkout Point,' (1) usability, technology, and e-commerce issues are stopping shoppers from completing their purchases. The article states that about 65% of shoppers bail out at the checkout point. Poor design has cost E-tailers over $6.1 billion in potential sales.
View all 32 works by Dick, David J.
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Are You Satisfied with Online Shopping?
http://www.stcsig.org/usability/newsletter/0101-shopping.html
Dick, David J.
Usability Interface
2001
Abstract: How many of you use the Internet to order merchandise? Many consumers are choosing the Internet to order merchandise rather than brave the crowds and traffic snarls at shopping malls. I don’t know if you have noticed it, but the order process and ease of use varies from one web site to another. The often-confusing process is enough to make you bail out and shop elsewhere. According to an article in the Wall Street Journal, 'E-tailers Try to Keep Shoppers From Bolting at Checkout Point,' (1) usability, technology, and e-commerce issues are stopping shoppers from completing their purchases. The article states that about 65% of shoppers bail out at the checkout point. Poor design has cost E-tailers over $6.1 billion in potential sales.
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