Naked
http://www.alistapart.com/stories/naked/

Zeldman, Jeffrey
List Apart, A
2001

Abstract:

Every content producer cowers before twin demons. On one side stands the publisher’s mandate: you must make your deadline. Readers expect it, and readers lose trust if you’re late to market. On the other side stands the editor’s prime directive: you must publish worthwhile material. Readers expect it, and readers lose trust if you publish filler simply because an issue is due. Publish junk once, and you lose a few discerning people. Do it continually, and you lose everybody.