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The online adult industry leads the B2C marketplace. On the web's ghost-town Main Street, populated with derelict online storefronts, the Porn Saloon is still open and still doing good business (though not as good as before). Given that success in our culture is associated with making money, the online adult industry is showing the rest of the industry a possible path to online success. Designers, developers, and site owners can learn from the porn industry. Not from its generally ridiculous branding and graphics, but rather from its affiliate programs, technology, and customer service.
View all three works by Jacobson, Bob
View all 360 works published by List Apart, A |
The Devil His Due
http://www.alistapart.com/stories/porn/
Jacobson, Bob
List Apart, A
2001
Abstract: The online adult industry leads the B2C marketplace. On the web's ghost-town Main Street, populated with derelict online storefronts, the Porn Saloon is still open and still doing good business (though not as good as before). Given that success in our culture is associated with making money, the online adult industry is showing the rest of the industry a possible path to online success. Designers, developers, and site owners can learn from the porn industry. Not from its generally ridiculous branding and graphics, but rather from its affiliate programs, technology, and customer service.
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