Getting Ducks in a Row: The Rules for Displayed Lists
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Jorgensen, Linda B.
Editorial Eye, The
1997

Abstract:

When is a list not a list? When it's not recognized as such by the reader. A good displayed list is the mental equivalent of a line of cheerful ducklings behind their sensible mom on their way to an invigorating dip. A short series of items can often be run smoothly into text, but lists longer than eight lines or so tend to stray in the reader's mind from the preceding thoughts. A run-in list that becomes estranged from its lead-in context is worthless.