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A woman stands up in a crowded city council meeting and reads the research. 'We recently asked a random sampling of 250 citizens how often they use the new toll road. Five percent say they use it four or more times a week, eight percent say they use it one to three times a week, 12 percent say...' and continues on. The point she would eventually get to, could have been stated in a simple declarative sentence, in half the time, with twice the effect: 'We completed some eye-opening research this week--over one third of the people in the city don't use the new toll road because they can't afford it!' The same is true on paper. Instead of getting mired in statistical detail, you can make your point with a simple, declarative image--an information graphic.
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Every Picture Tells a Story
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Chuck Green
ideabook.com
Abstract: A woman stands up in a crowded city council meeting and reads the research. 'We recently asked a random sampling of 250 citizens how often they use the new toll road. Five percent say they use it four or more times a week, eight percent say they use it one to three times a week, 12 percent say...' and continues on. The point she would eventually get to, could have been stated in a simple declarative sentence, in half the time, with twice the effect: 'We completed some eye-opening research this week--over one third of the people in the city don't use the new toll road because they can't afford it!' The same is true on paper. Instead of getting mired in statistical detail, you can make your point with a simple, declarative image--an information graphic.
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