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Your letters will be more successful if you focus on positive wording rather than negative, simply because most people respond more favorably to positive ideas than negative ones. Words that affect your reader positively are likely to produce the response you desire in letter-writing situations. A positive emphasis will persuade the reader and create goodwill. In contrast, negative words may generate resistance and other unfavorable reactions. You should therefore be careful to avoid words with negative connotations. These words either deny--for example, NO, DO NOT, REFUSE, and STOP--or convey unhappy or unpleasant associations--for example, UNFORTUNATELY, UNABLE TO, CANNOT, MISTAKE, PROBLEM, ERROR, DAMAGE, LOSS, and FAILURE.
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Business Letters: Accentuating the Positives
http://owl.english.purdue.edu/handouts/pw/p_subnegmess.html
Purdue University
2000
Abstract: Your letters will be more successful if you focus on positive wording rather than negative, simply because most people respond more favorably to positive ideas than negative ones. Words that affect your reader positively are likely to produce the response you desire in letter-writing situations. A positive emphasis will persuade the reader and create goodwill. In contrast, negative words may generate resistance and other unfavorable reactions. You should therefore be careful to avoid words with negative connotations. These words either deny--for example, NO, DO NOT, REFUSE, and STOP--or convey unhappy or unpleasant associations--for example, UNFORTUNATELY, UNABLE TO, CANNOT, MISTAKE, PROBLEM, ERROR, DAMAGE, LOSS, and FAILURE.
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