Personal Websites
http://www.nathan.com/thoughts/personalsites/

Shedroff, Nathan
nathan.com
1997

Abstract:

Personal websites are one of the few new forms of personal expression to arise out of the last few decades--certainly out of the computer and media industries. No longer a simple curiosity, the growth in personal websites points to some inherent need people have for self-expression. However, there is a wide gulf between those who find this medium an exciting opportunity and those who see it as yet another form of self-absorption. For designers, personal websites are, at once, a new phenomenon (a type of design project never before existing), and at the same time, merely the latest take on that old, established product: the self promotion. There are already a number of issues surrounding this new application, but if anything, personal websites are probably the quintessential fin-de-siècle product as they reflect the natural evolution of Andy Warhol's ideas of fame, blended with Tom Peter's realization that the most important brand is 'you.'