Respecting User Privacy
http://www-106.ibm.com/developerworks/library/us-cranky3.html

Seebach, Peter
IBM
2001

Abstract:

We'll look at why privacy is a much-abused buzzword. The e-commerce industry has failed miserably to produce consumer confidence; not because we haven't tried to do so, but because we've done it through dog-and-pony shows, rather than real respect for personal data. It is particularly crucial to note, in this context, that not everything that is legal is acceptable. We discuss the basic principles of an effective privacy policy: It must be short and readable, and the customer must like it.