The Top 3 Priorities of the Talking Horse
http://www.uie.com/articles/talking_horse/

Spool, Jared M.
User Interface Engineering
2004

Abstract:

Anytime somebody does something new with technology, something nobody else has ever done before, that technology goes through a talking horse stage. It's extremely common and, more importantly, it's critical for the design team to recognize that they are in this stage.