e-Tailer or e-Failure
http://www.digital-web.com/features/feature_1999-12.shtml

Finck, Nick
Digital Web Magazine
1999

Abstract:

I am personally calling this the year of the e-Tailer. I have seen more hype in e-commerce this year than in any other holiday season in the past including the year the almighty Amazon.com launched its e-commerce site. I consider myself an avid web user and I know what it takes to develop a full-fledged e-commerce site because I have been there in the trenches developing some of those sites in time for the holiday season. I have seen battles won and lost in as few as a week's time. Nothing turns me off more than a poorly constructed e-commerce site and this year, the numbers seem to be taking a turn for the worse.