Design for the Sofa
http://www.digital-web.com/features/feature_2000-4.shtml

Jenett, Daniel
Digital Web Magazine
2000

Abstract:

On my flight from Los Angeles to Hamburg I read in the Zeit, a well established German newspaper, that a major TV channel now from time to time displays a small BMW Z3 racing over the screen regardless of the underlying program or commercial. Despite the toy-like character of this idea, being part of a national advertising campaign, it can easily be identified as a 'TV-banner.' Very alien in the first place, not only because of the potential random competitive conflicts, it illustrates to what extent the perception of television has changed, and not only in the US. Taking a closer look at broadcast design one can see the influence of the web aesthetics in many places and can already assume the layer that will be used for graphics on the surface of the screen. Convergence happens not only on a technological level but also in terms of appearance. The idea that the mass-medium broadcast fuses with the web-connected personal computer is commonly referred to as convergence, and is becoming widespread.