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I tend to sit in my own corner and do what I enjoy doing without too much concern with the latest fad, style or trend. Yet, every so often I do look around the web to see what others are doing, and what, if any, benefit this might have for me. So it was that I came to pick up a copy of 'Flash Web Design, the art of motion graphics' by Hillman Curtis. On page 01:08, Mr. Curtis talks briefly about Multitasking Attention Deficit (M.A.D.), and that web motion designers need to be aware of it. The bottom line was, because of M.A.D. you need to communicate your message in 10 seconds or less.
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Fast Cars, Fast Food, Fast Access
http://www.digital-web.com/features/feature_2000-9.shtml
Torrence, Parker
Digital Web Magazine
2000
Abstract: I tend to sit in my own corner and do what I enjoy doing without too much concern with the latest fad, style or trend. Yet, every so often I do look around the web to see what others are doing, and what, if any, benefit this might have for me. So it was that I came to pick up a copy of 'Flash Web Design, the art of motion graphics' by Hillman Curtis. On page 01:08, Mr. Curtis talks briefly about Multitasking Attention Deficit (M.A.D.), and that web motion designers need to be aware of it. The bottom line was, because of M.A.D. you need to communicate your message in 10 seconds or less.
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