Visual Architecture: The Rule of Three
http://www.digital-web.com/features/feature_2001-4.shtml

Finck, Nick and Peter Fielding
Digital Web Magazine
2001

Abstract:

When I think of web designers and developers, I think of them as craftsmen. These are people that are specifically skilled for their jobs, and know their way around almost any unforeseen obstacle that may appear in their path. A true craftsman is an artist, who pays close attention to detail and produces work of the highest standard. These are the architects of solid information structure. They are not merely turning out product, but building from the foundation to the finishes.