Guidelines for Authoring Comprehensible Web Pages and Evaluating Their Success
http://www.ingentaconnect.com/content/stc/tc/2000/00000047/00000003/art00008
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  peer-reviewed

Spyridakis, Jan H.
Technical Communication Online
2000

Abstract:

The guidelines presented in this article should enable authors to create Web pages that their readers can understand. They should also enable evaluators to judge the comprehensibility of Web pages. The guidelines are explained and supported by an examination of relevant research and usability studies.