Characterizing Web Heuristics
http://www.ingentaconnect.com/content/stc/tc/2000/00000047/00000003/art00005
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  peer-reviewed

de Jong, Menno D.T. and Thea van der Geest
Technical Communication Online
2000

Abstract:

This article is intended to make Web designers more aware of the qualities of heuristics by presenting a framework for analyzing the characteristics of heuristics. The framework is meant to support Web designers in choosing among alternative heuristics. We hope that better knowledge of the backgrounds, potentials, and limitations of heuristics will contribute to the professional expertise in the field. Our second goal is to make those who develop and present heuristics more aware of the information their users need. Thus, we try to increase the usability of heuristics.