Measuring the Value Added by Technical Documentation: A Review of Research and Practice
http://www.ingentaconnect.com/content/stc/tc/1998/00000045/00000003/art00009
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Mead, Jay
Technical Communication Online
1998

Abstract:

Like any business activity, technical documentation must add value to a company’s product or service. This article reviews the principles by which the value of technical documentation can be measured, as shown by recent research in technical communication and other fields. Documentation value is the relationship of the cost of documentation to the total monetary value returned. Cost can be established through careful benchmarking. Monetary value can be returned in one or more of three fundamental ways: reducing internal investment; directly improving return on investment through increased sales; and reducing after-sales costs, such as support. While studies exist showing value added in all three categories, the second category, direct translation of increased documentation investment into increased sales, deserves the closest attention. Further, increased research in this area will lead to an improved understanding of information as the product itself, rather than simply a supporting component. Finally, doc