Building a Truly World Wide Web: A Review of the Essentials of International Communication
http://www.ingentaconnect.com/content/stc/tc/1998/00000045/00000002/art00006
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  peer-reviewed

Arnold, Mitchell D.
Technical Communication Online
1998

Abstract:

Though the Web knows no borders, linguistic, cultural, technological and legal barriers have confined most of the Web's growth to the United States. Only by addressing these challenges will Web authors reach a truly worldwide audience. This review of contemporary literature examines the current demographics of Web usage and the challenges these demographics reveal. Next, I describe some of the prevailing maxims guiding Web authors, and other technical communicators involved in the creation of World Wide Web content with the intent of reaching international audiences, and explain how and why these approaches are effective. Finally, I address contemporary thought on what can be achieved by making the World Wide Web a true international medium.