The Dell Computer Experience: From Maturity Model Assessment to Strategic Planning
http://www.ingentaconnect.com/content/stc/tc/1997/00000044/00000004/art00008
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

Rosenquist, Deborah J.
Technical Communication Online
1997

Abstract:

Dell Computer Corporation's Information Development area was tasked with benchmarking itself with other similar areas in the industry. This case study details the evolution of this requirement to the fundamental need for a strategic plan, and how the requirement was met. The steps begin with gaining an understand of strengths and weaknesses as compared to the industry and end with goals for using the strategic plan to strengthen the area.