Evolution-Revolution: Toward a Strategic Perception of Technical Communication
http://www.ingentaconnect.com/content/stc/tc/1996/00000043/00000003/art00008
  access restricted (by the publisher) to members/subscribers/customers only
  peer-reviewed

Carliner, Saul
Technical Communication Online
1996

Abstract:

Although we tell ourselves that technical communication is important to the bottom line of organizations and all of the business literature reinforces our convictions that information is strategic to business success, few of us feel 'strategic' to the organizations we work for.