Web Design and Localization
http://eserver.org/courses/w01/tc510/elements/lily.html

Sun, Lily
Elements of Information Design
2001

Abstract:

Localization is the process of creating or adapting a product to a specific locale, i.e. to the language, cultural context, conventions and market requirements of a specific target market. In this chapter, we are assuming the English design will be the original design on the basis of which all pages will be localized. The Internet has eliminated distance as a barrier to sharing information at a worldwide level. Now the biggest barrier to communication is language. 2,113,000,000 Internet users speak languages other than English. They make up 70.2% of the world economy. Increasingly multinational companies have their websites localized into multiple languages to take advantage of the promotional and commercial values of the Internet. As they have found, the localization process can be very time-consuming, costly and frustrating if the English web pages were not designed for this purpose.