Visual Proofreading
http://www.graphic-design.com/DTG/Design/visual/default.html

Design, Typography and Graphics
2000

Abstract:

We hear a lot about proofreading. And, although it is a vital part of any publication, there's another kind of proofreading that can make as much (if not more) difference in the success of your publication. Note: This is part four in a continuing series about the creative processes involved in designing a publication. I was prompted to begin this series by the discussions and questions asked by attendees of my Newsletter Design workshop recently in Dallas.