Preparing Outstanding Presentations: The Basic Structure
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Reimold, Cheryl
IEEE PCS
2000

Abstract:

Last time, I showed you that answering three questions will give you the right main message and key points for a strong presentation: 1. Who are my listeners? 2. What do I want them to do or believe? 3. What are their main needs and interests? Once you have the message and key points, you need to fit them into a structure that will produce the response you want. There is one structure that works uniformly well for all presentations technical or non-technical, informative or persuasive. It consists of three parts, which I will discuss more fully in upcoming columns. Here, I want to show you what the structure is and why it will always work for you.