Preparing Outstanding Presentations: Understanding Your Audience
http://www.ieeepcs.org/tt10.html

Reimold, Cheryl
IEEE PCS
2000

Abstract:

A presentation is a great chance to further your career. The reason is simple: most presentations are ill conceived and poorly delivered. So, if you can become one of the few who do it right, you'll stand out like a shining beacon in a dark wasteland. People will pick you for key projects because they can count on you to sell the work at presentation time. In this series, we look at the principles that enable you to prepare outstanding, career-boosting presentations.