Retaining Key Staff: What High-Tech Employees Say Versus What They Do
http://www.useit.com/alertbox/20010304.html

Nielsen, Jakob
Alertbox
2001

Abstract:

Getting and keeping good people is one of the greatest problems facing Internet companies. Even with the latest slump in the industry, we still face negative unemployment among people who understand the Internet. We have all seen the clueless ads looking for Java programmers with ten years' experience. Indeed, those ads started appearing back when not even James Gosling would have qualified. The real issue is not so much number of years as it is amount of insight and skills which translate into real experience. In the human interface field experience is largely driven by the number and diversity of user tests somebody has observed. Some usability professionals run a test per week; others may only get exposure to real people a few times per year.