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Few corporations would discount the value of positive press. You would never know this given the results of our recent usability study. In our study, 20 journalists attempted to use the press areas of 10 corporate websites to gather information for story assignments. Among other tasks, the journalists tried to find basic information about each company's financials, management, and commitment to social responsibility, along with a PR telephone number. On average, journalists found the answer to each of these simple questions only 60% of the time. If these sites were being graded in a U.S. school, the average grade would be no higher than a D.
View both works by Nielsen, Jakob and Kara Pernice Coyne
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Corporate Websites Get a 'D' in PR
http://www.useit.com/alertbox/20010401.html
Nielsen, Jakob and Kara Pernice Coyne
Alertbox
2001
Abstract: Few corporations would discount the value of positive press. You would never know this given the results of our recent usability study. In our study, 20 journalists attempted to use the press areas of 10 corporate websites to gather information for story assignments. Among other tasks, the journalists tried to find basic information about each company's financials, management, and commitment to social responsibility, along with a PR telephone number. On average, journalists found the answer to each of these simple questions only 60% of the time. If these sites were being graded in a U.S. school, the average grade would be no higher than a D.
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